It depends on the goals of the self-published author. Amazon Kindle Unlimited (KU) is a subscription service that allows customers to read an unlimited number of books for a monthly fee. If an author's goal is to maximize their income from book sales, then KU may not be the best option, as KU authors are paid based on the number of pages read rather than the number of books sold. However, if an author's goal is to reach a larger audience and build their brand, then KU can be a good way to do so, as KU subscribers are more likely to discover and read an author's books. Ultimately, the decision to use KU or not will depend on an author's individual goals and circumstances.
Pros:
- Ability to reach a larger audience
- Opportunity to build an author's brand
- Monetary compensation based on page reads
Cons:
- Low payouts compared to book sales
- Unpredictable income sources